For Startups: insights from people who build products

A pre-mortem for founders who are about to pay for a build: a 90-minute agenda, failure stories, root causes, three kinds of defense, a filled-in template, and how to turn risks into tests and stop rules.

Build a monthly SaaS operating model that separates MRR from cash, tests sales and retention assumptions, and makes runway decisions traceable.

Test reachable demand, willingness to pay and delivery economics before funding a SaaS build. Use explicit go, revise and stop decisions.

AI in the future of healthcare has a surprising foundation: your daily health data. It’s going beyond just gadget readings and becoming an AI health data business asset that powers billion-dollar industries. Your Fitbit steps, Apple Watch heartbeats, and sleep app logs are now the raw material for drug discovery, perso...

Interesting fact: Accounting is seldom the first item you want to consider when starting a company. You are probably balancing funding rounds, customer acquisition, and product development. The problem is that your company could fall off the rails without a good accounting system. Whether you are just starting with boo...

SaaS stands for software as a service and refers to cloud-based software users can access through a website or a web app. Slack, Google Docs, Dropbox, and Shopify are just a few successful examples of SaaS platform development done right. Is SaaS development still a solely big players’ prerogative? Can startups or loca...

MVP development lets a startup test its idea with real users before the money runs out. The benefits, the main types of MVP, what MVP development costs in 2026 across 95 agencies, and how we estimate an MVP from the stories you confirm.

When a startup is ready to scale and when it would only scale its losses: a readiness check built on unit economics, the six things that break first with 2026 data on failures and cloud waste, and the ways to grow a development team without hiring too fast.

Time to market for a startup is measured in weeks of cash. Where those weeks go, how long agencies say an MVP takes, what the app stores add in 2026, seven ways to launch sooner and what you should never cut.

What management means at a 3-to-15-person IT startup: the four roles a product build needs, a weekly rhythm, a decision log, money checkpoints and the signs you need more structure.

Hiring marketers before you know who buys and why burns cash on guesses. What a marketing team costs in 2026, what the founder should do at each stage instead, and five signs it’s time for your first marketing hire.

A ten-step IP checklist for founders building software in 2026: make the company own the code, get contractor rights in writing, keep accounts in the company’s name, file your trademark, track open-source licences and handle AI-written code, with fees from the official offices.